Monday, April 11, 2011

NAB 2011, Day One


spent about 90 minutes at the sprawling Avid/iNews booth, basically playing good iNews / bad iNews:

YAY! iNews has an iPad app:
BOO!: it's read only. you can't write or edit a script only read it. it seems the ongoing clash between Flash vs Apple iPhone/iPad is standing in the way. but, apparently, the Windows
tablet and blackberry versions are read/write, as Flash & Windows play nicely together.

YAY!: iNews is promising to "revitalize" the Leader software, which they haven't touched in three years. Innovations will start with making it windows 7 compatible.
BOO!: it will not be any easier or more intuitive to set up & program. (sorry Mr. Moran, more confusing & complicated programming scripts to write).

YAY!: a new version of iNews, featuring more rundown color codes. also, more robust searching & organizing tools and the ability to put active email or html links into stories. so, like Rick can cut and paste a google map link into an assignment script.
BOO!: it still can't effectively display scrips in a preview/program kind of mode, which could be used by directors to work more effectively work from an iNews computer & not need to print scripts. (the trees, think of the poor trees).

The new whiz-bang application they were really trying to hook us with is the Avid Interplay Central, which is basically a more mobile version of Assist.



This thing runs off of a server at our house, so in the field you'd be on a notebook PC, editing proxy video from our Interplay. the real deal video would be created upon "Send" by our local servers and saved to our playback server. still sounds like you'd need quite a nice strong, juicy wifi connection to run this:
oh, and a bunch of expensive licenses & another server, too. did i mention the set up and training?

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interesting discussion at a Mobile Digital Television seminar (i actually asked a question of the panel... he he he, little ole me), but that and other adventures will just have to wait for another time.

ciao

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