NAB 2011, Day Zero: the search for subtlety

the sunday before the monday of NAB is always fraught with excitement; what will this year's"complementary" bag bring? with this one, some only see an " 'owl' (brand) deluxe back pack made with 100% post consumer recycled materials... (except for some things like zippers and grommets, but [they're] working on it) and a bunch of hand-bills (printed on pre-consumer paper):
i choose to see nuance.

first off, the items in the orange ovals are for Mike Evans' benefit. WHEN YOU ARE RIGHT, MIKE, YOU ARE RIGHT! KNOW WHAT I MEAN?!

the avid logo in the orange square is noteworthy for its journey. you see in 2008 when i was here, avid was not... well at least officially. they boycotted the official NAB exhibitor floor (as evidenced in this post) claiming it was too expensive to justify the cost of coming. fast forward to 2011 & now they are official ID badge lanyard sponsor. i wonder how much of the money we spent with the new COMMAND, ISIS/INTERPLAY/NEWSCUTTER/AIR SPEED systems we purchased from them went to printing lanyards.

if day zero was this exciting, i just know you can't wait for day one.